My digital marketing portfolio showcases a selection of high-performing performance max and shopping ads campaigns, I have successfully managed over the years.

 

I design and scale Performance Max and Shopping campaigns that drive profitable growth for D2C brands. Across global markets including the US, UK, Canada, EMEA, and Australia, my campaigns have generated $6.5M+ in revenue with a 3.5x ROAS, helping brands outperform competitors and convert demand into measurable revenue.

 

Note: Brand names cannot be shared due to confidentiality obligations.

 

Performance Max (Home Goods & D2C Brands)

This Performance Max campaign was executed for premium sleep brands offering ergonomic, accessible-luxury products such as memory-foam and hybrid mattresses, cooling pillows and bundled sleep solutions. A full-funnel strategy across Shopping + Search + YouTube & Discover enabled broad reach while maintaining strong intent signals, driving high-quality traffic and assisted conversions for competitive mattress and pillow queries.

Through optimized merchant feeds, intent-led asset groups and diversified creative formats, the campaign captured net-new demand and improved conversion efficiency. Strategic audience layering and feed segmentation ensured relevance across global markets, delivering scalable, measurable growth for the brand.

Performance Max (Fashion, Clothing)

This campaign was executed for premium D2C fashion brands that balance modern design, quality craftsmanship, and accessible luxury. Inspired by brands like Everlane, Aritzia, and Reformation, the strategy focused on converting high-intent search demand while maintaining a refined, aspirational brand presence across all touchpoints.

Targeting affluent, fashion-conscious professionals aged 24–40, the campaign performed strongest among women aged 27–35 across key markets including the U.S., U.K., Germany, UAE, and KSA. High-intent and discovery-led searches such as “luxury loungewear,” “linen co-ord sets,” “summer dresses,” and “minimalist evening wear” helped drive scalable conversions, proving that premium fashion can grow profitably with precision targeting and insight-led optimization. ​

Shopping Campaigns (Toys & Games)

This campaign was executed for premium D2C kids’ toy and educational game brands positioned at the intersection of play, learning, and creativity. The product mix included high-quality building sets, interactive educational games, and character-driven toys inspired by category leaders, with a clear focus on safety, engagement, and developmental value. The objective was to convert high-intent demand during both seasonal peaks and evergreen buying cycles while maintaining strong brand trust with parents and caregivers.

The strategy centered on capturing intent-rich search traffic from parents and gift buyers actively seeking age-appropriate, educational toys. Campaigns were scaled across the United States, Canada, the UK, Germany, and ANZ, with targeting focused on affluent, urban family segments. By aligning precision targeting with insight-led optimization, the campaign consistently delivered qualified traffic and measurable growth for brands operating in a highly competitive children’s retail landscape.

 

 

 

 

I offer performance-driven marketing services designed to elevate your brand and drive measurable growth. With a deep understanding of the digital landscape and tools like Google Ads, Meta Ads, SEO, and creative production, I ensure every aspect of your online funnel works cohesively. Whether you’re just starting or looking to scale, my flexible engagement models and results-focused approach deliver the clarity, creativity, and conversion power your business needs.