My digital marketing portfolio showcases a selection of high-performing Meta Ads campaigns, I have successfully managed over the years.
This section of my portfolio highlights high-performance Meta advertising initiatives executed across key global markets, including the United States, Canada, the UK, Germany, and Australia. The campaigns span conversion-focused Facebook and Instagram ads, catalogue sales, and Advantage+ Shopping campaigns, all designed to drive scalable, data-led growth.
Across diverse e-commerce verticals—including D2C, retail, technology, toys, apparel, and fashion—these campaigns have generated $5.4M in revenue with consistent ROAS ranging from 3x to 5x. By aligning advanced targeting, creative strategy, and optimization closely with each client’s business objectives, I’ve delivered measurable performance while maintaining relevance across varied audiences and competitive markets.
Note: Brand names cannot be shared due to confidentiality obligations.
Meta Ads (Fashion)
Campaign Overview
- Category: Summer Dresses & Occasionwear for Women
- Brand Overview: This campaign was built for a premium fashion brand offering luxury summer collections — including linen dresses, modest eveningwear, and chic resort looks. Think brands like Zimmermann, Reiss, or The Frankie Shop, with a regional focus on EU cities and GCC fashion-forward consumers.
- Our objective: Capture high-intent female shoppers across Meta and TikTok using trend-focused creatives, creator-led content, and event-based seasonal drops.
- Audience & Geo Focus
- Demographics:
- Women aged 24–40, fashion-conscious, mobile-first
- Affluent, urban shoppers — looking for elegant yet wearable wardrobe staples
- Primary Markets:
- EU: France, Germany, Italy, UK
- MENA: UAE
- Buyer Behaviour: Engages with modest fashion, resortwear, and seasonal lookbooks
Campaign Performance
- Gross Sale: $2022876.06(2M)
- Orders: 28846
- Net Sales: $1739653.42(1.7M)
- Amount Spent: 527200
- Net ROAS - 3.29, Overall ROAS 3.9
Meta Ads (Sportwear D2C)
Campaign Overview
- Female Sportswear: Meta & TikTok Ads Overview (EU & MENA)
- category: Performance-Focused Activewear for Women
- Brand Overview: This campaign supported a modern D2C sportswear brand for women, featuring leggings, workout sets, modest activewear, and breathable fabric essentials — similar to Gymshark, Lululemon, or Tala. The strategy aimed to reach health-conscious and performance-driven shoppers through dynamic ad content tailored to fitness lifestyles in both Western and GCC regions.
- Objective: Capture high-intent female shoppers across Meta and TikTok using trend-focused creatives, creator-led content and event-based seasonal drops.
- Audience & Geo Focus
- Demographics:
- Women aged 22–38, health & fitness-focused, gym-goers
- Split between modest fitness clothing and high-performance wear
- Primary Markets:
- EU: Germany, France, Spain & UK
- MENA: UAE, Saudi Arabia & Bahrain
- Buyer Behaviour
- Searches for supportive fits, breathable fabrics and trendy yet functional sets
- Follows fitness creators, watches gym haul videos, responds to real-time TikTok testimonials
Campaign Performance
- Gross Sale: $967238.22 (960k)
- Orders: 14764
- Net Sales: $847109.76 (840k)
- Amount Spent: 226759
- Net ROAS - 3.73, Overall ROAS 4.24
Meta Ads (Retail, D2C - E-Commerce)
Campaign Overview
- Brand Overview: Built to convert trend-driven “party & going-out” demand without diluting brand equity. We paired Reels-first storytelling, creator try-ons, and catalog depth to move shoppers from discovery to purchase across Meta surfaces.
- Markets: UAE, UK, EU (FR/DE/IT/ES)
- Primary markets: UK + EU tier-1 cities; UAE metro (DXB/AD).
- Audience: 100% Female, 24–40, mobile-first.
- Objective: Capture high-intent female shoppers across Meta and TikTok using trend-focused creatives, creator-led content and event-based seasonal drops.
- Demographics: Women 24–40; fashion-forward, event-driven shoppers (weddings, graduations, holidays)
- Behavioural signals: Saves/engagement on try-on Reels, size-guide visits, add-to-bag without checkout; interest in “wedding guest,” “hen party,” “vacation night out,” “modest occasionwear.”
- Audience Signals:
- LTV purchasers (180d), high-AOV cohorts, size-specific viewers.
- IG/Creators engagers (30/90d), video viewers (50%+).
- Lookalikes on purchasers and high-value baskets (1%, 2–5%
Campaign Performance
- Total spend: AED 1,144,852.52
- Total purchases: 7,293
- Total revenue (purchase value): AED 5,627,806.94
- USD: 1.532.418,63
- Overall ROAS- 5.0x
- AOV (revenue/purchases): AED 771.67
- Avg. CPA (spend / purchases): AED 156.98
- Revenue per 1,000 imps: AED 227.82
Meta Ads (Retail, D2C -E-Commerce)
Campaign Overview
- Category: Functional & Trendy Activewear for Women
- Brand Overview: This campaign focused on a D2C sportswear brand offering performance leggings, sports bras, and modest workout wear, designed for fashion-forward fitness lovers across the Netherlands, Germany, and Belgium. Comparable to brands like OYSHO, Gymshark EU, or Hunkemöller Sport, the brand merged comfort with European style sensibilities.
- Objective: Target active women across TikTok and Meta with authentic, community-led content that builds trust and drives conversion, especially among fitness-focused millennials and Gen Z.
- Audience & Geo Focus
- Demographics:
- Women aged 22–38
- Fitness-focused students, young professionals, and new mothers
- Primary Markets:
- Netherlands: Amsterdam, The Hague
- Germany: Cologne, Frankfurt
- Belgium: Antwerp, Liège
- Buyer Behaviour
- Follows EU fitness creators and workout challenge trends
- Responds well to real-body try-ons, influencer testimonials, and active lifestyle storytelling
Campaign Performance
- Total spend: $188,371.52
- Total purchases: 2,668
- Total purchase conversion value: $263,887.98
- Overall ROAS: 1.40- Attributed
- CPP: $70.60 (Total spend / Total purchases)
- AOV: $98.91 (Total purchase conversion value / Total purchases)
- Highest ROAS: 3.28 (top-performing ad set)
- Lowest CPP: $6.56 (most efficient ad set)
- Highest number of purchases: 797 (single ad set)
- Highest conversion value: $79,683.39 (single ad set)
Meta Ads (Ecommerce - D2C Sportswear)
Campaign Overview
- Category: Contemporary Jewellery, Handbags & Fashion Accessories
- Brand Overview: This campaign was executed for a modern D2C fashion accessories brand catering exclusively to the New Zealand market. The product range included statement jewellery, minimalist handbags, and curated lifestyle accessories aimed at women aged 25–40 with a preference for stylish, quality pieces that complete their everyday look.
- Objective: Generate online purchases from a cold and warm audience across Meta platforms,
- Audience & Geo Focus
- Demographics:
- Women aged 25–40
- Fashion-forward, mobile-first consumers with a high engagement rate on Instagram and Facebook
- Interest in brands like Mejuri, Status Anxiety, and The Iconic
- Location: Nationwide across New Zealand, with the highest reach in Auckland, Wellington and Christchurch
Campaign Performance
- Total spend: $31,741.85
- Total reach: 249,345 accounts
- Total purchases: 359
- Total purchase conversion value: $47,686.04
- Average Purchase ROAS: 1.50
- Overall Shopify ROAS - 3.2x
- CPP: $88.42 (Total spend / Total purchases)
- AOV: $132.83 (Total purchase conversion value / Total purchases)
- Conversion rate: 0.14% (Total purchases / Total reach)
- Highest ROAS: 3.14 (top-performing ad set)
- Lowest CPP: $60.40 (most efficient ad set)
Meta Ads - Lead Gen Subscription Ads( APAC)
Campaign Overview
- Brand Overview: This lead generation campaign promoted a subscription-based e-learning platform for children, offering live and interactive English language classes for kids aged 3–12. The program was structured around fun, gamified lessons taught by certified English tutors — focused on building speaking confidence, vocabulary, and early communication skills.
- Targeting: Parents across APAC, the campaign focused on trust, safety and educational value — using Meta platforms to drive qualified leads into a nurturing sales funnel that converted to paid subscriptions.
- Audience & Targeting Strategy
- Primary Audience: Parents (especially mothers) aged 28–45
- Location: Residing in India, Indonesia, Vietnam, Japan and Korea.
- Pain Points Addressed:
- Concern over early childhood development
- Limited offline options post-pandemic
- Desire for fluent English skills to improve academic and social confidence
- Ad Placement Focus:
- Facebook & Instagram Feeds, Stories, and Video Adst
- Messaging Apps (click-to-WhatsApp) for lead qualification and trial class booking
- LTV ROAS (90+ Days): 2.20x+
- Trial-to-subscription funnel performance improved with every nurturing layer, highlighting the platform’s stickiness and recurring value
Campaign-1 Performance
- Total Reach: 23,148,104 people
- Total Impressions: 120,691,912
- Total Amount Spent: ₹15,883,850.77
- Total Leads: 43,216
- Overall CTR (all): 1.20%
- Overall CPM: ₹131.61
- Average CPL: ₹367.55 ($4.48)
- 1st Subscription Revenue - $278,000- ROAS 1.44
- LTV revenue crosses above 2.20x ROAS
Campaign-2 Performance
- Total Reach: 11,504,349 people
- Total Checkouts Initiated: 7,233
- Total Purchases: 3,976
- Total Purchases Conversion Value: ₹381,639.43
- Overall CPM: ₹187.91 per 1,000 impressions
I offer performance-driven marketing services designed to elevate your brand and drive measurable growth. With a deep understanding of the digital landscape and tools like Google Ads, Meta Ads, SEO, and creative production, I ensure every aspect of your online funnel works cohesively. Whether you’re just starting or looking to scale, my flexible engagement models and results-focused approach deliver the clarity, creativity, and conversion power your business needs.
