My digital marketing portfolio showcases a selection of high-performing search and digital media campaigns I have successfully managed over the years.

 

I specialize in building profitable, scalable campaigns, consistently achieving 3.5x–4x+ ROAS while managing high-budget accounts that have generated over $20 million in revenue. Each project reflects a data-driven, results-focused approach to digital marketing.

 

Note: Brand names cannot be shared due to confidentiality obligations.

 

Search Ads - E-commerce (Personal Care & Beauty)

This campaign targeted leading B2C and D2C personal care and beauty accessory brands, focused on premium grooming and interactive products. The objective was to drive high-intent purchase traffic across both seasonal and evergreen periods by capturing demand from ready-to-buy audiences.
We focused on men and women aged 18–45 across the United States, Canada, UK, Germany, and ANZ, with a strong emphasis on metro and high-income segments. By leveraging high-intent branded and category search queries, the campaign successfully connected quality-conscious consumers with safe, engaging personal care products and maximized conversion potential. ​

Search Ads - E-commerce (Luxury Fashion & Lifestyle)

This campaign supported premium D2C fashion brands offering timeless, minimalist, and consciously crafted apparel. The goal was to convert high-intent search demand into purchases while maintaining a strong, elevated brand presence.
Targeting fashion-conscious consumers aged 24–40 across the U.S., U.K., Germany, UAE, and KSA, the campaign leveraged high-intent and discovery-driven searches for elevated essentials and seasonal collections. Through precision targeting and insight-led optimization, the campaign proved that premium fashion can scale efficiently while delivering strong conversion performance.

Search Ads - E-commerce (Beauty & Skincare)

This campaign was executed for high-growth D2C skincare and beauty brands, spanning clinical-grade treatments, SPF-led essentials, and premium clean beauty collections. The strategy was built to capture high-intent, conversion-ready demand from both repeat purchasers and first-time buyers across priority Western markets.
By leveraging strong brand equity, high-AOV product mixes, and seasonally optimized search coverage, the campaign scaled efficiently—driving over $1.7M in revenue across ANZ, the U.S., and Europe. Performance was fueled by precision keyword targeting across ingredient-led and brand-discovery queries, with conversion spikes aligned to summer SPF demand, winter hydration cycles, and influencer-driven launches, proving the ability to grow beauty brands profitably at scale

Shopping & Performance Max Campaigns

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I offer performance-driven marketing services designed to elevate your brand and drive measurable growth. With a deep understanding of the digital landscape and tools like Google Ads, Meta Ads, SEO, and creative production, I ensure every aspect of your online funnel works cohesively. Whether you’re just starting or looking to scale, my flexible engagement models and results-focused approach deliver the clarity, creativity, and conversion power your business needs.