How to Make Digital Marketing More Success - Umesh Kumar - Digital Marketing Manager

How to Make Digital Marketing More Success

To do a successful business, we need an effective digital marketing strategy and solid relationships with audiences, customers, other small business leaders and community members because these can help to grow your business in this competitive era.
How to Make Digital Marketing More Success - Umesh Kumar - Digital Marketing Manager
Here I am going to list out five things that look away from how small businesses can increase their brand visibility through the digital marketing.

Digital Marketing Strategy

It is very important ho have full proof digital marketing strategy before implementing it. You need to analyses current business assets. What king of activity agency/ team will execute and know they have or not. How agency or team members will help to achieve yor business goal.

Digital Marketing Trends

It is also important to find out the latest trends where most of customer buying through online and what devices and technology they are using. An article published in a blog www.impoonam.com- US people are more using voice search and 20% of searches are by voice via mobile. So considering these trends make your website full mobile accessible. Also AMP is introduced and need to maintain all your pages to access my search engines.

Figuring Out Your Audience

Look at your audience and follow them accordingly because these potential audience may be your customers and help you to achieve your business goal. By fuguring out who are your audience and figuring out the ways the ways your are interact and communicate. Figuring out the best way of intract and communicate will help build with audience trust and increase the sales.

Local Audiences

Make a strategy to target the local audiences. As we know the content is king but it is observed that local audience loke Video. So targeting local audiences create videos according to their interest to intract and communicate them. If you are very good in video creation then it is best practice to create an amazing video other wise there are so many online tools available in market to help you out for creating videos.

Cultivate Relationships

It is truth that word of mouth is primary way to bring in business because word of mouth can create more easily trust on your audiences and easy to convince them and personalize the relationships. Hence a small personal relationships will mean more connections made through the digital marketing.

kumarumesh-the-7-best-social-media-channels-for-business-marketing

The 7 Best Social Media Channels for Business Marketing

Social networks are now so well established and trusted, that there are now a core top 7′ social networks which doesn’t change much from year-to-year. But, as we will see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

I come across all sorts of interesting stats collected by Brandwatch about social media sites and users, so I ‘ve collated the best of them in this facts list.

Social Media Statistics

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second
  • Facebook Messenger and Whatsapp handle 60 billion messages a day





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digital marketing trends 2016

The Top 5 Digital Marketing Trends of 2016

In 2016, digital marketing became more and less. The data analysed became larger and more focused. The precision of the reach of adverts and how they were designed are becoming tailored to the ideal demographic. But the devices affiliates should be focusing on are smaller in size, and the web design that players favour are simpler and less cluttered, whilst still being visually captivating. With that in mind, here are the top trends affiliates should be mindful of in 2016.
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SEO and PPC

How SEO and PPC Can Work Together

In Google’s recently released video and white paper, which aim to elucidate Quality Scores and their roles in AdWords success, the company suggests the Quality Score should function as a “warning light in a car’s engine that shows how healthy your ads and keywords are,” rather than as a key performance indicator to directly inform paid search strategy. While the media did help to shed some light on areas of uncertainty, much remains open to interpretation.

It seems that Google is essentially downplaying the effect of a Quality Score. Here’s an SEO tip: while it may be tempting to see this as one less thing to worry about, think otherwise. Let’s review the ways in which SEO and pay per click (PPC) marketing can, and should, work together.

SEO and PPC: Better Together

The main goal for both paid and natural search is fundamentally the same: to drive qualified traffic to your site. In my experiences working with both large and small companies, there seem to be some common obstacles to integrating PPC and SEO efforts. For smaller companies with limited resources, it can sometimes be difficult to determine which search tactic to focus on. On the other end of the spectrum, larger enterprises often have completely separate teams focusing on paid and organic search, and with a lack of collaboration and communication, this can lead to a disjointed approach and missed opportunities. As a marketer, you should remember that search-engine marketing is a positive-sum game, and when PPC and SEO efforts integrate, they often lift each other up.
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