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The 7 Best Social Media Channels for Business Marketing

Social networks are now so well established and trusted, that there are now a core top 7′ social networks which doesn’t change much from year-to-year. But, as we will see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

I come across all sorts of interesting stats collected by Brandwatch about social media sites and users, so I ‘ve collated the best of them in this facts list.

Social Media Statistics

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second
  • Facebook Messenger and Whatsapp handle 60 billion messages a day





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