The 7 Best Social Media Channels for Business Marketing

Social networks are now so well established and trusted, that there are now a core top 7′ social networks which doesn’t change much from year-to-year. But, as we will see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

I come across all sorts of interesting stats collected by Brandwatch about social media sites and users, so I ‘ve collated the best of them in this facts list.

Social Media Statistics

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second
  • Facebook Messenger and Whatsapp handle 60 billion messages a day

1. Google Statistics


  • Google processes 100 billion searches a month
  • That’s an average of 40,000 search queries every second
  • 89.3% of all internet searches are carried out by Google
  • Those searches are carried out by 1.17 billion unique users
  • Every day, 16 to 20% of that day’s queries have never been asked before
  • Google has answered 450 billion unique queries since 2003
  • More than half of Google’s searches come from mobile devices
  • By 2016, Google had indexed 30,000,000,000,000 pages of the internet
  • To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity

2. Facebook Statistics


  • Facebook adds 500,000 new users every day; 6 new profiles every second
  • 72% of all online US adults visit Facebook at least once a month
  • The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200
  • Half of internet users who do not use Facebook themselves live with someone who does
  • Of those, 24% say that they look at posts or photos on that person’s account
  • There are an estimated 81 million fake Facebook profiles
  • The most popular page is Facebook for Every Phone, with 509,772,152 likes
  • There are 40 million active small business Pages
  • But only 2 million of those businesses pay for advertising
  • Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

3. Twitter Statistics


  • 500 million people visit Twitter each month without logging in
  • There is a total of 1.3 billion accounts, but only 320 million are active
  • Of those, 44% made an account and left before ever sending a Tweet
  • The average Twitter user has 208 followers
  • But 391 million accounts have no followers at all
  • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
  • Twitter’s top 5 markets (countries) account for 50% of all Tweets
  • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
  • 65.8% of US companies with 100+ employees use Twitter for marketing
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

4. YouTube Statistics


  • 300 hours of video are uploaded to YouTube every minute
  • There are 3.25 billion hours of video watched each month
  • More than half of YouTube views come from mobile devices
  • The average mobile viewing session lasts more than 40 minutes
  • The user submitted video with the most views is “Charlie bit my finger”, with 834,956,899 views
  • On average, there are 1,000,000,000 mobile video views per day
  • In 2016, the most searched term was music. The second was Minecraft
  • 9% of U.S small businesses use YouTube
  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

5.Instagram Statistics


  • There are 400 million Monthly Active Users on Instagram
  • Over 80 million photos are uploaded each day
  • There are 3.5 billion Instagram Likes per day
  • More than 40 billion photos have been shared so far
  • 90 percent of Instagram users are younger than 35
  • When Instagram introduced videos, more than 5 million were shared in 24 hours
  • Pizza is the most popular Instagrammed food, behind sushi and steak
  • 32% of US teens cite Instagram as their favourite social network

6. Pinterest Statistics


  • 176 million Pinterest accounts have been registered
  • But only 100 million are active each month
  • 42% of all online women use the platform
  • The best time to Pin is Saturday from 8pm-11pm
  • In 2016, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor
  • 66% of content that users Pin comes from brand websites

7. LinkedIn Statistics

  • LinkedIn has 450 million members
  • 100 million of those access the site on a monthly basis
  • More than 1 million members have published content on LinkedIn
  • The average CEO has 930 LinkedIn connections
  • Over 3 million companies have created LinkedIn accounts
  • But only 17% of US small businesses use LinkedIn

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