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10 Tips for Develop a Successful Digital Marketing Campaign in 2017

There’s a lot to look forward to in 2017 but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing. As marketing budgets continue to shrink and brands become more pressed for a better ROI.

From my past experience in the year of 2016, here I am going to list 10 predictions for the industry that will help marketers building a sound digital marketing campaign strategy in the year of 2017.

1. Authenticity

Kumarumesh: Authenticity - Successful Digital Marketing Campaign 2017After decates of use , the veneer on celebrity endorsements will finally crack and brands will come to realize that fame does not automatically bring influence. The influencer marketing will play a major role in digital marketing in coming years for all businesses.




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The 7 Best Social Media Channels for Business Marketing

Social networks are now so well established and trusted, that there are now a core top 7′ social networks which doesn’t change much from year-to-year. But, as we will see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

I come across all sorts of interesting stats collected by Brandwatch about social media sites and users, so I ‘ve collated the best of them in this facts list.

Social Media Statistics

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second
  • Facebook Messenger and Whatsapp handle 60 billion messages a day





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