online marketing

Importance of Digital Marketing for Storage Companies

In a world fueled by consumerism and impulse buying, there is a growing need for storage services. All across the world, companies involved in storage are competing against each other.

With so many storage companies around, it is difficult to choose the right company. This is a major concern for all the digital storage companies.

If you are the owner of a storage company and you need help in becoming more recognized to gain clients, then finding an agency that offers digital marketing solutions is what you need.

By doing this, you make it much easier for your business to move ahead of the competition.
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top 6 SEO ranking factors of 2016

Top 6 SEO Ranking Factors of 2016

Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on how to keep up.

Are links on other websites that point to your site an important Google-search ranking factor?
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Digital Marketing

How to Get Value from Digital Marketing

When you are in the business of delivering results from any kind of marketing strategy it’s essential that you know how each different approach can fit together as a whole, or whether one specific methodology will be best for your company. The way that digital marketing has revolutionized the advertising and promotional aspects of almost every business means that having a good overview of how it works is key. However, knowing how to get the best value from it is vital as well. So whether you are a business IT professional, a marketing manager or executive specialist, or simply a tech enthusiast who likes to know what’s going on, the ever-changing world of digital marketing is something that you should learn much more about.
digital marketing social media
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digital marketing trends 2016

The Top 5 Digital Marketing Trends of 2016

In 2016, digital marketing became more and less. The data analysed became larger and more focused. The precision of the reach of adverts and how they were designed are becoming tailored to the ideal demographic. But the devices affiliates should be focusing on are smaller in size, and the web design that players favour are simpler and less cluttered, whilst still being visually captivating. With that in mind, here are the top trends affiliates should be mindful of in 2016.
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How SEO and PPC Can Work Together

In Google’s recently released video and white paper, which aim to elucidate Quality Scores and their roles in AdWords success, the company suggests the Quality Score should function as a “warning light in a car’s engine that shows how healthy your ads and keywords are,” rather than as a key performance indicator to directly inform paid search strategy. While the media did help to shed some light on areas of uncertainty, much remains open to interpretation.

It seems that Google is essentially downplaying the effect of a Quality Score. Here’s an SEO tip: while it may be tempting to see this as one less thing to worry about, think otherwise. Let’s review the ways in which SEO and pay per click (PPC) marketing can, and should, work together.

SEO and PPC: Better Together

The main goal for both paid and natural search is fundamentally the same: to drive qualified traffic to your site. In my experiences working with both large and small companies, there seem to be some common obstacles to integrating PPC and SEO efforts. For smaller companies with limited resources, it can sometimes be difficult to determine which search tactic to focus on. On the other end of the spectrum, larger enterprises often have completely separate teams focusing on paid and organic search, and with a lack of collaboration and communication, this can lead to a disjointed approach and missed opportunities. As a marketer, you should remember that search-engine marketing is a positive-sum game, and when PPC and SEO efforts integrate, they often lift each other up.
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