How to Make Digital Marketing More Success - Umesh Kumar - Digital Marketing Manager

How to Make Digital Marketing More Success

To do a successful business, we need an effective digital marketing strategy and solid relationships with audiences, customers, other small business leaders and community members because these can help to grow your business in this competitive era.
How to Make Digital Marketing More Success - Umesh Kumar - Digital Marketing Manager
Here I am going to list out five things that look away from how small businesses can increase their brand visibility through the digital marketing.

Digital Marketing Strategy

It is very important ho have full proof digital marketing strategy before implementing it. You need to analyses current business assets. What king of activity agency/ team will execute and know they have or not. How agency or team members will help to achieve yor business goal.

Digital Marketing Trends

It is also important to find out the latest trends where most of customer buying through online and what devices and technology they are using. An article published in a blog www.impoonam.com- US people are more using voice search and 20% of searches are by voice via mobile. So considering these trends make your website full mobile accessible. Also AMP is introduced and need to maintain all your pages to access my search engines.

Figuring Out Your Audience

Look at your audience and follow them accordingly because these potential audience may be your customers and help you to achieve your business goal. By fuguring out who are your audience and figuring out the ways the ways your are interact and communicate. Figuring out the best way of intract and communicate will help build with audience trust and increase the sales.

Local Audiences

Make a strategy to target the local audiences. As we know the content is king but it is observed that local audience loke Video. So targeting local audiences create videos according to their interest to intract and communicate them. If you are very good in video creation then it is best practice to create an amazing video other wise there are so many online tools available in market to help you out for creating videos.

Cultivate Relationships

It is truth that word of mouth is primary way to bring in business because word of mouth can create more easily trust on your audiences and easy to convince them and personalize the relationships. Hence a small personal relationships will mean more connections made through the digital marketing.

umesh-kumar 5 benefits of social media for business

5 Benefits of Social Media for Business

As of early 2017, there are over 3 billion internet users – and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants and offer benefits that have made social media mandatory for businesses. Here are the top 5 benefits of social media for business:
umesh-kumar 5 benefits of social media for business

1. Gain valuable customer insights

Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.

Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. With Hootsuite Insights, for example, you can gather information across all your social networks in real time—allowing you to gauge customer sentiment, find the conversations happening around your brand, and run real-time reports.

2. Increase brand awareness and loyalty

When you have a presence on social media, you are making it easier for your customers to find and connect with you on social. And by connecting with your customers on social, research shows that you’re more likely to increase customer retention and brand loyalty.

Social media does not only help with brand awareness on social networks but also increases your website traffic. In addition, the more social media shares you receive, the higher your search ranking will be.

Studies have also shown that most of your customers expect you to be on social media. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).

3. Generate more sales

Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.

However, an important caveat is that social media isn’t just about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.

4. Sharing content more effectively

In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business, all you need to do is share it on your brand’s social networks. This does not only apply to your organic reach on social media, but to paid social media too.

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on LinkedIn, you can segment by location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.

Geo-targeting, in particular, is an effective way to send your message out to a specific audience based on their location. Using Hootsuite you can target Twitter messages to followers in specific countries, or send messages from Facebook and LinkedIn company pages to specific groups based on geographical and demographic parameters.

5. Find out what your competitors are doing

With social media monitoring you can gain key information about your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them. For example, you can create search streams on Hootsuite to monitor industry keywords and mentions of your competitors’ names and products. Based on your search results, you can improve your business to offer product enhancements, service, or content that they may be missing.

The article title 5 Benefits of Social Media for Business was first published in hootsuite.com

Umesh Kumar Social Media Mistakes

Social Media Mistakes

As important as it is to be on top of the latest new social media trends, it’s also equally important to be constantly cleansing your social media strategy from consistent mistakes.
Umesh Kumar Social Media Mistakes

10 Social Media Mistakes That are Killing Your Business

Cross Platform Auto Posts

Never use auto-post tools to share your post on multiple social media platforms. Republishing a post automatically on Facebook, Twitter, Instagram, Linkedin and so on shows you don’t understand that platform’s unique capabilities. Take the extra time and optimize your content for each individual platform.

Stealing Content (Without Crediting)

Never try to steal content from other posts. Stealing images, video, content may harm your website and you may caught under copy infringement acts and that may become ban of your account as well website from search engines. Also stealing these objects can lead you into a dangerous legal situation




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Umesh Kumar - How to Grow Your Business with Digital Marketing

How to Grow Your Business with Digital Marketing?

If you own a new or growing business, it’s crucial to have some understanding of digital marketing that will help to grow your business.
Umesh Kumar - How to Grow Your Business with Digital Marketing

If Your Company Doesn’t Exist Online Today, It Mean Your Business Doesn’t Exist





Online visibility is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.

  1. Understand SEO

    Search engine optimization, or SEO, is the practice of getting your digital presence to rank well in search results. SEO is an ever-changing game where the rules are constantly being tweaked. Search engine companies like Google and Bing want to ensure there’s a level playing field for every brand, while brand marketers are always looking for new ways to game the system and outrank the competition in search results.



  2. Active in Social Media

    Now a day’s social media is trending and poeple are frequently visiting social media websites for sharing of information, ideas, career interests and other forms of expression. This is also one of the best platform for branding your business. So, be active in social media websites such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and many more and share according to your business interest and try to engage them.

  3. Be More Savvy

    Learn how to boost your brand and your online presence. Check out the dive into the importance of partnership, co-branding and give away best tips for simplifying your language to ensure your content is engaging that can be very help for your business.

  4. Track Your Progress

    Analytics are another essential component of the digital marketing puzzle. What good are all the efforts you’re making if you don’t take the time to measure your success? Just about every marketing automation platform, search engine, and CRM system allows you to track your successes and failings over time. Every business is going to have specific pain points and advantages, and it’s important to have a clear idea of what your key performance indicators are. Find the metrics that are going to show you what you need to see, and track them carefully.

  5. Be More Proactive

    Every small business owner is going to invariably wear several hats in the early days of the company. Often, startup founders are the C-suite, customer service department, marketing team, IT staff, and salespeople all rolled into one. Expand your knowledge on revenue marketing and discover the most effective ways to turn leads into sales. Find out what type of factors/ services and resources are available at your advantage.




kumarumesh micro-influencers

10 Tips for Develop a Successful Digital Marketing Campaign in 2017

There’s a lot to look forward to in 2017 but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing. As marketing budgets continue to shrink and brands become more pressed for a better ROI.

From my past experience in the year of 2016, here I am going to list 10 predictions for the industry that will help marketers building a sound digital marketing campaign strategy in the year of 2017.

1. Authenticity

Kumarumesh: Authenticity - Successful Digital Marketing Campaign 2017After decates of use , the veneer on celebrity endorsements will finally crack and brands will come to realize that fame does not automatically bring influence. The influencer marketing will play a major role in digital marketing in coming years for all businesses.




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kumarumesh-the-7-best-social-media-channels-for-business-marketing

The 7 Best Social Media Channels for Business Marketing

Social networks are now so well established and trusted, that there are now a core top 7′ social networks which doesn’t change much from year-to-year. But, as we will see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

I come across all sorts of interesting stats collected by Brandwatch about social media sites and users, so I ‘ve collated the best of them in this facts list.

Social Media Statistics

  • The internet has 3.17 billion users
  • There are 2.3 billion active social media users
  • 91% of retail brands use 2 or more social media channels
  • Internet users have an average of 5.54 social media accounts
  • Social media users have risen by 176 million in the last year
  • 1 million new active mobile social users are added every day. That’s 12 each second
  • Facebook Messenger and Whatsapp handle 60 billion messages a day





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50 Marketing Ideas to Boost Your Ecommerce Business Sales

Before you become a seasoned marketer with big sales, there are a number of things that you can do to get traffic to take advantage of your ecommerce business.

Social Media

  1. Make Friends on Facebook:

    Learn how to get started with Facebook marketing – everything from crafting strategic status updates to creating a compelling Facebook page for your store.

  2. LinkedIn Networks:

    Find out how to strategically connect with people, complete your profile, what to post and how to leverage LinkedIn groups.

  3. Get Busy on Youtube:

    Discover how to sell with video, what video software to use, what kind of video content to produce and how to get started with YouTube analytics.

  4. Conversations on Twitter:

    If you’re new to Twitter then this section is for you. Learn how to get started setting up your account and how to strategically engage potential followers and customers.

  5. Inspire with Pinterest:

    Pinterest can be a huge driver of traffic. In this chapter we show you how to integrate a ‘Pin it’ button on your site and start inspiring potential customers to start following your pins.

  6. Instagram Engagement:

    Instagram is quickly becoming one of the best platforms for online store owners to build an audience with. Discover how to post photos that drive engagement, run contests and more.

  7. Activity in Tumblr:

    Here’s where we show you everything you need to know to get started with Tumblr, from picking a theme, adding content and building links back to your store.





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digital-marketing-trends-2017

Digital Marketing Trends 2017

Christmas season is just being started in few days and people from entire world are preparing for the Christmas and new year celebration. Businesses are more active in online to sale gifts on this occaison with the help of rending digital marketing concepts.

Here are seven digital marketing trends to look out for during the year of 2017:

Display Ads Evolve: Display advertising has had yet another bad year. Intrusive and poorly targeted ads have seen the rise of ad blockers, so marketers are likely to move towards video marketing or native advertising. As we know that both are much trickier to execute.

Augmented Reality Will Be Back: There has been a lack of follow-up in the augmented reality space, but I think that there are companies out there developing games or gamified marketing right now – it will be back in 2017.




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7 Tips for Retailers to Maximize Digital Marketing this Festival Season

The year’s most exciting promotional period has extended to fill almost the entire month of October, November and December beause of Dushera, Karwa Chauth, Diwali, Bhaiya Dooj, Chhath, X-mas and other festivals. It’s more important than ever retailers execute strong, timely and effective digital marketing strategies during this critical selling season. But how can small shopkeepers and retailers get their piece of the plentiful businesses?




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digital marketing strategy

Why Every Business Needs a Digital Marketing Strategy!

Considering the ever increasing number of mobile gadget and PC users who digest online content daily, it’s an indisputable fact that digital marketing is the future of advertising and marketing. More and more consumers utilise the Internet for performing research, reading reviews and even purchasing products and services online. So whether you’ve got a small, medium or large business, it only seems wise that you should invest your time, energy and a bit of money for digital marketing.




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